The Indian insurance industry has seen a growing awareness among investors about the need for insurance. While insurance companies have been launching newer products, the entry of online intermediaries has meant that the consumer is suddenly confronted by a bewildering array of choices and prices.
Why the current system is failing
Ironically, when the consumer tries the online route for his insurance purchase, he still does not get what he wants. He is forced to choose among the options the intermediary provides. He is compelled to rely on information that may not be truly unbiased. This compromises on the efficiency and transparency of the purchase process. More importantly, it makes the consumer’s needs subservient to the system.
How RightPolicy gets it ‘right’
We wanted to change this. Thus was born the idea of RightPolicy. We decided to put the consumer right in the center of the process and restructure the entire experience so that he gets exactly what he wants—the right information, the right policy, and the right experience. No biased information, no mis-selling, and no hidden charges.