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Aditya Birla Health Insurance Company

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Aditya Birla Health Insurance Company

Aditya Birla Capital Ltd, erstwhile Aditya Birla Financial Services Limited (ABFSL) holds the Group’s major end-to-end financial businesses like life and health insurance, asset management, private equity, corporate lending, broking, housing finance and wealth management. The health insurance offering is a combined undertaking between India’s Aditya Birla Group and South Africa’s MMI Holdings Ltd. The venture offers variety of health insurance plans along with integrated wellness program designed specifically for Indian consumers to help them lead a healthier life.

Vision and Mission
The vision is to be the leader and role model in an integrated financial services business. And is based on four pillars :

  • To lead the sector and just not participate as just being one player
  • To be best in class and be a role model. Being best will retain customers and build the loyalty base.
  • To be a broad based player, by understanding the life stage needs of the target customers and offer them the best.
  • To be an integrated player through best practices, that will give a competitive advantage in the market place
The endeavor is to be the preferred financial service provider to customers, inorder to fulfill their life cycle needs. Whereas to employees growth opportunity beckons and shareholders gets the reassurance to attract and retain customers in a cost effective manner.

Awards and Accolades
Aditya Birla Capital Ltd, has been maintaining utmost standards in terms of customer support, industry contribution and technology execution. The rewards and recognition sbagged by the organization bear testimony of thousands of its customers – both internal as well as external. Listed below are a few accolades bagged by the insurer to testify its supremacy in offering customer-centric insurance solutions:

Year At Received For
2016 Mumbai Great Places to Work Institute title Being among the 3 best financial players to work for in India.
2016 Skoch Order of Merit Silver Category in Skoch Awards Mobile investment App ranked top 100 projects in India
2017 Global Awards for Excellence Digital Insurance Innovation of the year Quality Management and leadership
2017 Times Network’s National Awards Best Health Insurance Company Marketing Excellence

Why Get Insured with Aditya Birla Health?
Aditya Birla Health is trying to break the monotonous health insurance segment with some innovation and few technological interventions.

First of its kind : Aditya Birla Health is changing health insurance from being boring, transactional to engaging and rewarding. Rather than just providing a policy, they are portraying themselves as health partners of every customers. Chronic management program is being designed to help the customers lead a healthy life.

Enhanced Digital platform : Aditya Birla Health is engaging its customers digitally through better service and support. Better customer engagement through embedded wellness and cashless facilities. Developed personalized digital health records that can be accessed on the go.

Wellness component : It offers comprehensive wellness programs and is integrated with more than 3000 Health and Fitness Apps. It also captures various data points and assess customers’ fitness level and health risks.

Aditya Birla Health Insurance Plans
Aditya Birla crafted various offerings to its customers with a strong focus on providing smart, digitally integrated, hassle free health insurance solutions. Their offerings are not only for individuals but also for families and groups. Enhanced plan comes with added advantages of Worldwide Emergency assistance services and chronic management program. Some of the plans offered are listed below

Plan Plan Name
Health Insurance Plans
  • Activ Health
    • Activ Health Enhanced
    • Activ Health Essential
  • Activ Secure
    • Personal Accident
    • Critical Illness
  • Hospital Cash
  • Cancer Secure
  • Activ Assure
  • Group Activ Health
  • Group Activ Secure